ICLP showcases latest revenue generating products

Global loyalty marketing agency, ICLP and sister company, Collinson Latitude, are to showcase four of their latest products designed to generate incremental revenue for the airline and hotel industry. The products will be presented at the inaugural Loyalty 09 conference inVienna, a new loyalty management conference aimed at the Frequent Flyer Programme (FFP) community, which ICLP is also sponsoring.

The weakened global economy is causing record-breaking dips in revenue and profit for many airlines and hotel chains worldwide. The products are designed to help airlines and hotels respond to this trend by creating opportunities to generate incremental revenue through the innovative use of new technologies. As a leading provider of loyalty solutions to many industries around the world, ICLP has worked with some of the world's biggest airline and hotels brands such as Virgin Atlantic, Emirates, Cathay Pacific, Hyatt and the Mandarin Oriental Hotel Group. With over 20 years experience, ICLP is well-positioned to provide specialist insight into customer loyalty and has a proven track record of delivering high performing loyalty programmes to the travel industry.

Stuart Evans, General Manager, ICLP, comments: "Airlines and hotels have been hit hard by the economic downturn and are facing heightened pressure to find new ways to generate incremental revenue and cut costs while ensuring they retain their customers. Our products, in partnership with our loyalty programmes, are designed to do just that."

ICLP will be on hand during the Loyalty 09 conference at its stand to discuss loyalty programmes, ancillary revenue initiatives and market trends. The conference is on 10th & 11th of February 2009 at the Intercontinental Hotel in Vienna, Austria and is aimed at those who manage FFPs for hotels and airlines.